Baulkham Hills State Liberal MP David Elliott today welcomed the next phase of the NSW Government’s Hey Tosser! anti-littering campaign.
Mr Elliott said the campaign involves TV commercials, images and slogans focusing on the public shame of being caught littering.
“I am pleased the NSW Government has launched this campaign to help our local community crack down on litterbugs,” Mr Elliott said.
“This campaign sends a clear message that littering is unacceptable, having a negative impact on the community and the environment.
“Social research shows people are less likely to litter if they think someone is watching, and that’s what this campaign focuses on.
“Changing attitudes and behaviours towards littering will help us achieve our aim to be the least littered state per capita in Australia.
“In 2011 the estimated cost of litter prevention and litter clean-up services nationally was $300-$350 million a year.
“In NSW, cigarette butts are the most commonly littered item, making up 35 per cent of all litter. Across Australia 7.2 billion cigarette butts are estimated to be littered each year.
“The campaign will complement other NSW Government initiatives including our plan to introduce a container deposit scheme, fines for littering from motor vehicles based on public reports and grants to local councils and community groups to tackle litter from 2013 until 2017.”