New Preschool Campaign Will Ensure No Child Misses Out

Baulkham Hills State Liberal MP David Elliott has welcomed a new campaign by the NSW Government promoting the benefits of a quality early childhood education in preparation for primary school.

The parent awareness campaign, which involves a series of print, online and radio advertisements, highlights the benefits of participating in a preschool program and will be a reminder for families with young children to consider enrolling their children in an early childhood service.

Mr Elliott said it is important for families in Baulkham Hills to understand how extensive the emotional, social and cognitive benefits of a preschool education are on children.

“Evidence shows that children who have access to a quality early childhood education start school better equipped with the skills to succeed,” Mr Elliott said.

“The purpose of this campaign is to promote these benefits to those who might not necessarily be aware of the wonderful early childhood services our state has to offer, including families from disadvantaged or linguistically diverse backgrounds.”

Minister for Early Childhood Education Sarah Mitchell said that the campaign, which will be rolled out from January onwards, will feature children from Western Sydney, Dubbo and Chatswood, and tells the story of how children benefit from interacting with their peers as well as with expert staff.

“Parents need to know that not only will their children benefit from interaction with other pre-schoolers, they will also have access to top quality educators which will ensure their learning is enhanced during the formative years,” she said.

“90 per cent of a child’s brain development happens in their first five years, and as a mum myself, I know how quickly they change and grow during this period.

“The NSW Government is urging all families – no matter what their background – to seriously consider an early childhood setting for their children to ensure they have the best possible start to their educational journeys.”

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